Interview: Design 360 Magazine. World Masters Games Interior.
Recently we were interviewed by Design 360 magazine about sport branding and its influence on us. We were reminded how much we (as people) celebrate sport and how much we are inspired to be creative through it. It's a shame that people don't apply the same level of enthusiasm and creative energy to many (ahem) business brands. Not saying that they need to look sporty or 'me-too' or 'Nike' styled brands, but more our general approach in the thinking and curiosity that is applied. Maybe that's a topic best kept for a rainy day!