World Masters Games
In 2017, Auckland, hosted the largest multi-sport event in the world, the World Masters Games. The Games are about more than just winning, so the brand we were asked to create needed to embrace and convey the joy of taking part and the love of sport. This reflected the age group of the athletes, dedication to their craft and sporting prowess.
Before the games began they needed a headquarters for growing staff numbers and their requirements leading up to the event. We were tasked with creating a space that would act both as a gallery celebrating inspiring sporting moments from masters over the years and a functional space to use day-to-day.